Returning to the Museum

Re-evaluating the visitor experience

by Sophia Boosalis | 7th September 2020



Photograph by Erica Dezonne for Icon Sportswire (Source: Getty Images)


There have been recent reports of major art institutions including the Tate’s and National Gallery’s plan to cut hundreds of employees, citing redundancies and revenue loss in retail, catering, and publishing services. Museums continue to further incur additional losses in ticket sales for temporary exhibitions and general collections during the reopening phase. They can only accommodate a lower proportion of their normal visitors with additional costs in maintenance and safety. The Covid-19 guidelines in the art and cultural sector has changed the approach to the visitor experience in terms of congestion management and space capacity. Museums in England reopened their doors over the last couple of months with new precautions in place in order to reduce the risk of Covid-19. Big venues require visitors to book tickets online in advance to help manage the number of visitors and reduce queuing. Face coverings are required during the whole visit for everyone’s safety. Visitors follow a fixed route with hand-sanitization stations placed throughout the gallery. The National Gallery, the Wallace Collection, and the Royal Academy have reopened with some slight changes. The National Gallery created three one-way routes throughout the different parts of the collection which finish in the Impressionist rooms. The temporary shows, Titian: