Sustainability on the Runway: Men's London Fashion Week 

Just a week into the new year and the tone had already been set; the calls for a more sustainable way of living were being heralded loud and clear. These were demands that did not go unanswered as designers gathered in the East End of the nation’s capital to showcase their vision of an eco-conscious wardrobe in what was to be the fashion week to open the decade (January 4, 2020 - January 6, 2020).

The first day of the event commenced with an apocalypse-ready collection from Paria Farzaneh. As the designer herself stated, the changing climate has resulted in the necessity for ‘windproof, waterproof, heat-sensitive, [and] environmentally sensitive’ clothing. With an army of earthy-toned anoraks made from weather-resistant Gore-Tex fabric, wearers of her garments were sure to be protected from the extreme British elements. The use of insulation and nylon created from recycled bottles and fishing nets further added to the brand’s credentials as an ecological business. Visually, the recurring theme of Farzaneh’s designs was a paisley pattern, which was woodblock printed in Iran using saffron and turmeric. This motif, placed on everything from trousers to pocket-linings, beautifully contrasted with the more technologically advanced materials seen throughout the collection.

Illustration by Vitoria Mendes


Farzaneh’s show was immediately followed by that of Bethany Williams, a designer not unused to limelight. Having won a plethora of accolades including the Queen Elizabeth